FACES OF REALTREE CAMPAIGN

    We developed this campaign as a way to promote the RealTree brand name. Because this was a relationship campaign, we wanted the audience to feel as if it were being addressed by someone it knew-a friend, neighbor, or family member. This relaxed, down-home approach best captures the feel of the RealTree family.
    We chose people from very different walks of life to share with us a slice of their lives and what hunting means to them. Featuring a teacher, coach, a family, a hunter's safety team, and a wildlife photographer, these spots capture an authenticity often lacking in most advertising. We achieved this level of realism not only by using non-acting, real people, but by making this as relaxed and comfortable as possible for them on shoot day.
    The pace of the spots, along with the places and people in them, authentically conveys the type of wholesome, down home, positive lifestyle RealTree promotes. From beginning to end, these are real people in real life using RealTree.